Anthony Canecchia's SanTan brewing Beer History

Beer is a beverage with a long history.  Beer is known to be a celebratory drink, but it has had its share of controversy.  One of the most notable controversies was the national ban known as Prohibition. In 1919, the 18th Amendment was ratified.  The amendment provided that the manufacture and sale of alcohol in the United States was prohibited.  The ban went into effect on January 16, 1920.  Because the amendment did not specifically prohibit drinking the alcohol, people stocked up with the legal liquor before the first day of the ban.  Immediately, the fight began to repeal the amendment.  During the fourteen year period of prohibition, many things occurred that lent support to the cause of repealing the amendment.  The Great Depression was a main turning point because the argument was made that legally making liquor would boost the economy by providing jobs for citizens and taxes for the government.  When the 21st Amendment was ratified on December 5, 1933, it repealed the 18th Amendment by making alcoholic beverages legal again.

Seventy-four years later, the SanTan Brewing Company launched its brewing business in 2007 in Arizona.  Just as the brewers impacted the economy in the past following the cancellation of Prohibition, SanTan Brewing Company has boosted its local economy by funneling proceeds into the coffers of Chandler, Arizona. Placing the microbrewery in historic Downtown Chandler has been a key component in revitalizing Downtown Chandler. Providing an atmosphere that draws large crowds and promotes tourism has been a boon to the local economy. The expansion of the SanTan Brewing Company has provided an increase in its workforce and the volume of its beer production. Overall, the craft beer industry has continually boosted the national economy as well. In 2010 and 2011, craft beer sales increased while the overall beer sales declined during the recession. In 2011, there were 1,940 independently owned craft breweries in the United States.  In the 1970s, there were only 44.  In the 1870s, there were 3,200 breweries in the nation. The market is fermenting and there is room again for growth.

Anthony Canecchia, the owner and brewmaster of SanTan Brewing Company, has a company ready to bubble over into the national market. The recently acquired and operational facility will triple the output of the company’s brew. Canecchia’s marketing tactics are extraordinarily fun.  The party atmosphere surrounding the brewpub’s theme festivals continues to lure visitors from near and far. The SanTan Brewing Company Oktoberfest is in its sixth year.  It kicks off at 4 p.m. on Saturday, October 5, 2013, and ends at midnight. The seasonal specialty brew showcased at this festival is the SanTan Oktoberfest. The festival targets not only beer enthusiasts. Those who have not yet acquired the taste for beer are invited as well to join in the fun and enjoy the food and family atmosphere. Celebrating the Bavarian way of life is just another avenue to accomplish the mission of SanTan Brewing Company: to bring drink, food, and conversation together in a satisfying way. 

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